Social Media Manager Must Know How to Leverage Their Platforms
A Social Media Manager is in charge of managing, planning and executing company social media programs. Their primary responsibility focuses heavily on building and managing marketing campaigns, surveying current data and assessing results. However, they can also handle ad campaigns as well. This position may also include approving content that may be used on the company's web sites, or possibly working at a management level with other employees to ensure that all aspects of the company's social media plan are in place. Social Media Managers is very data-oriented. They need to have a thorough understanding of all of the companies' social media programs. They must analyze data provided by ad tracking systems, analytics programs, and analytics platforms to determine which ad formats are working, which ad campaign strategies are working and which ad campaigns are not working. They need to also make recommendations on what types of advertising are performing best based on their...