Social Media Manager Must Know How to Leverage Their Platforms
A Social Media Manager is in charge of managing, planning and executing company social media programs. Their primary responsibility focuses heavily on building and managing marketing campaigns, surveying current data and assessing results. However, they can also handle ad campaigns as well. This position may also include approving content that may be used on the company's web sites, or possibly working at a management level with other employees to ensure that all aspects of the company's social media plan are in place.
Social Media Managers is very data-oriented. They need to have a thorough understanding of all of the companies' social media programs. They must analyze data provided by ad tracking systems, analytics programs, and analytics platforms to determine which ad formats are working, which ad campaign strategies are working and which ad campaigns are not working. They need to also make recommendations on what types of advertising are performing best based on their analysis.
In order for a social media manager to be effective they must be able to create a plan or strategy. The plan or strategy should address the goals of the company. Goals can be based on product trends or customer preferences. Goals should also include competitive landscape, segmentation and targeting. Social media analytics should be used to determine where their strengths are and areas that need improvement. After an effective strategy has been developed and implemented, it will be used to execute strategies.
Social Media Managers is primarily an information resource for their departments and/or directly involved with the creation of company information. A social media manager may require skills such as writing and editing code, website development, graphic design, internet marketing, search engine optimization, and social media marketing. Some of these skills may be difficult to learn on your own, especially if you do not possess a broad range of knowledge. Therefore, having a trusted employee who has the skill set required to execute the plan is important for your company's success.
For many companies, hiring a freelancer to perform these tasks is preferable to using a social media manager. Freelance workers are often affordable and reliable. However, some companies may not feel comfortable using a freelancer to perform complex tasks. Hiring an in-house employee can provide the same services for a fraction of the cost and is often more reliable.
A social media management plan should include the comprehensive steps to take in order to achieve the company's goals. This plan should include how to acquire and create quality leads, how to develop and implement strategies for promoting the company's brand, and how to implement advertisements and promotions effectively. Many social media marketing plans do not incorporate the step outlined in this section. Hiring an in-house manager to execute on-line marketing would be advisable for companies that need more direction and guidance on how to maximize their marketing dollars.
Another key consideration when hiring a social media manager is whether to pay for the services on a monthly retainer or not. Some social job sites require a monthly retainer; others offer a fee-based service. If your marketing budget is limited, you should look at each site and its particular features before deciding whether or not to pay for a monthly retainer. Many social job websites require a monthly retainer; if your marketing plan calls for monthly activity, consider if a fee-based service would better fit your personal finances and needs.
Social media managers should also consider how their platforms could be leveraged to reach a wider audience. Some platforms only allow for a certain number of people to read or see a certain posts; if your company's content is not displayed to this audience, it's unlikely that anyone will ever notice it. Other platforms, such as Facebook, allow viewers to "Like" or comment on posts, which can significantly increase the amount of people who will notice your brand. Social media managers should also consider how their platforms might be used to promote special events and contests, such as raising money for a charity or promoting a new product.
Social Media Managers is very data-oriented. They need to have a thorough understanding of all of the companies' social media programs. They must analyze data provided by ad tracking systems, analytics programs, and analytics platforms to determine which ad formats are working, which ad campaign strategies are working and which ad campaigns are not working. They need to also make recommendations on what types of advertising are performing best based on their analysis.
In order for a social media manager to be effective they must be able to create a plan or strategy. The plan or strategy should address the goals of the company. Goals can be based on product trends or customer preferences. Goals should also include competitive landscape, segmentation and targeting. Social media analytics should be used to determine where their strengths are and areas that need improvement. After an effective strategy has been developed and implemented, it will be used to execute strategies.
Social Media Managers is primarily an information resource for their departments and/or directly involved with the creation of company information. A social media manager may require skills such as writing and editing code, website development, graphic design, internet marketing, search engine optimization, and social media marketing. Some of these skills may be difficult to learn on your own, especially if you do not possess a broad range of knowledge. Therefore, having a trusted employee who has the skill set required to execute the plan is important for your company's success.
For many companies, hiring a freelancer to perform these tasks is preferable to using a social media manager. Freelance workers are often affordable and reliable. However, some companies may not feel comfortable using a freelancer to perform complex tasks. Hiring an in-house employee can provide the same services for a fraction of the cost and is often more reliable.
A social media management plan should include the comprehensive steps to take in order to achieve the company's goals. This plan should include how to acquire and create quality leads, how to develop and implement strategies for promoting the company's brand, and how to implement advertisements and promotions effectively. Many social media marketing plans do not incorporate the step outlined in this section. Hiring an in-house manager to execute on-line marketing would be advisable for companies that need more direction and guidance on how to maximize their marketing dollars.
Another key consideration when hiring a social media manager is whether to pay for the services on a monthly retainer or not. Some social job sites require a monthly retainer; others offer a fee-based service. If your marketing budget is limited, you should look at each site and its particular features before deciding whether or not to pay for a monthly retainer. Many social job websites require a monthly retainer; if your marketing plan calls for monthly activity, consider if a fee-based service would better fit your personal finances and needs.
Social media managers should also consider how their platforms could be leveraged to reach a wider audience. Some platforms only allow for a certain number of people to read or see a certain posts; if your company's content is not displayed to this audience, it's unlikely that anyone will ever notice it. Other platforms, such as Facebook, allow viewers to "Like" or comment on posts, which can significantly increase the amount of people who will notice your brand. Social media managers should also consider how their platforms might be used to promote special events and contests, such as raising money for a charity or promoting a new product.
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